Staff Wine Sales Seminars

The Wine Umbrella’s staff training seminars are developed to tailor specifically to each client’s individual business’ wine development needs. This individualized attention to detail results in greater wine sales by value and volume, and ultimately assists in nurturing better client relations on the part of front-line staff.

Here are a few examples of seminars that have been designed for our clients in the past:

We’d be happy to develop a series of seminars to help to improve your bottom line – just give us a call at 604-915-9554.

Advanced Selling Techniques – Your staff my well know how to sell a bottle of wine, but this seminar teaches them how to sell more wine, better wine and with better customer relations.

Around the World with Sparkling wines – There’s more to bubbly than just Champagne. This seminar takes participants around the world with Prosecco, Cava and much more.

Cheap and Wonderful – Not all good wines are expensive. Learn how to identify (and profit from) the best values in your collection with this new-aged seminar.

Dessert and Fortified Wines – An often overlooked opportunity at the end of a meal is a nice glass, or bottle, of sweet wine. Learn about this after-dinner gems and how to sell them.

Food and Wine Pairing 201 – This is an advanced course on matching food with wine, enabling staff to know which wines compliment individual culinary styles and specific menu items.

Introduction to the World of Wine – This is a beginner’s class on the different wine styles produced around the world and how to sell them. This seminar focuses on identifying your customers’ needs and meeting them in style.

New World Wines – An in-depth look at wines of the new world. This seminar explores the wines of Australia, Chile, USA and more, and the foods (or occasions) that go with them.

Old World Wines – An in-depth look at wines of the new world. This seminar explores the wines of Italy, Spain, France and more, and the foods (or occasions) that go with them.

Rosés Around the World – This seminar tours the globe through Rosé coloured glasses. From Blush to Tavel to White Zinfandel, this seminar investigates the styles of pink wine throughout your collection and the many meals and occasions upon which to sell them.

Train the Trainer – A launching pad that gives your management or representatives the tools required to teach their clients about the wines in your collection.

Vive la France – A virtual tour around the regions of France to encourage a greater understanding of the styles of wines that each region produces. Also explored are classic French food and wine matches.

Wine and Cheese – A cheese course is a perfect opportunity to break out some of the best wines in the cellar. Find out what goes with what and how to make the sale.

Winemaking 101 – A complete understanding of the winemaking process will often help to sell wines, especially in wine stores or wine bars. This seminar teaches all the tricks of the trade.